Why is it so important to have a mobile-friendly design?

In April 2015, Google incorporated ‘mobile friendliness’ in their algorithm as a factor to rank websites. A marketing study has revealed that 50% of Fortun 100 companies and 29% of top 500 retail companies don’t have sites that are mobile friendly. Here are the reasons why it is so important to have a mobile-friendly design.

Increased use of Smartphones

Smartphones are affordable now. Many people have a Smartphone, and they use it to browse the site or buy products. So, it is important that your company website is mobile friendly so that people can navigate it using their Smartphone.

Use of GPS

GPS is very useful in finding locations, businesses or services in their locality. If your site is not mobile friendly, then you will be losing a lot of customers.

Be in the competition

People now browse while traveling. If they find that a site is not mobile friendly, they will switch to a different site.

SEO

A mobile friendly website helps sin SEO. It improves the ranking of your site in renowned search engines like Google.

2D barcodes

These bar codes can get the customers lot of discounts on their purchases. The user can just take the picture of the barcode and send it to the company by email to avail the discounts.

Better user experience

Browsing websites using mobile gives users a better experience. They can visit sites from any remote location and when traveling also.

You should make your website mobile friendly for attracting more customers. Your pages must not take much time to load; else customers will switch to your competitors.

Four ways to optimize your web pages to increase conversions

We help passionate entrepreneurs with their company’s digital marketing strategies. With the competition increasing it is important to optimize your web pages to increase conversions. You can use these tips:

1. Modify your page title tags and meta descriptions

There must be a keyword rich title tag and a meta description on every page. These interpret the page contents to the search engines. The visitors also know what the pages are about. Your title tag and meta description must be unique for every page. Titles must be short, about 70 characters or less. Meta description should be about 120 to 150 characters.

2. Test your headlines

The headlines are the first things that your visitors look at when they land on a page. You have to get their attention quickly through attractive headlines. This should lure the reader to read the rest of the content on the page. The headlines must mention something that is useful to the reader. They must have a sense of urgency. It must contain keywords that are related to the contents of the page.

3. Use calls-to-action

These are found in headlines, buttons, and links to provoke an action from the visitors. You should use calls-to-action if you want the visitor to do something. Examples of calls-to-action include ‘Buy it now!’, ‘Click here’, ‘Watch video’, etc.

4. Include easy-to-submit forms

The form must be easy to fill and must take very less time. Add fields that are necessary. You should have the form at the top of the page so that visitors can see them. You should mention why you are taking email addresses. You can also use calls-to-action button like ‘Submit’ in the form to prompt action.

These techniques are useful in increasing conversion rates. You should update your website with new content regularly so that the visitors find something new to read every time.

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