Why is it so important to have a mobile-friendly design?

In April 2015, Google incorporated ‘mobile friendliness’ in their algorithm as a factor to rank websites. A marketing study has revealed that 50% of Fortun 100 companies and 29% of top 500 retail companies don’t have sites that are mobile friendly. Here are the reasons why it is so important to have a mobile-friendly design.

Increased use of Smartphones

Smartphones are affordable now. Many people have a Smartphone, and they use it to browse the site or buy products. So, it is important that your company website is mobile friendly so that people can navigate it using their Smartphone.

Use of GPS

GPS is very useful in finding locations, businesses or services in their locality. If your site is not mobile friendly, then you will be losing a lot of customers.

Be in the competition

People now browse while traveling. If they find that a site is not mobile friendly, they will switch to a different site.

SEO

A mobile friendly website helps sin SEO. It improves the ranking of your site in renowned search engines like Google.

2D barcodes

These bar codes can get the customers lot of discounts on their purchases. The user can just take the picture of the barcode and send it to the company by email to avail the discounts.

Better user experience

Browsing websites using mobile gives users a better experience. They can visit sites from any remote location and when traveling also.

You should make your website mobile friendly for attracting more customers. Your pages must not take much time to load; else customers will switch to your competitors.