As Square Enix prepared to launch the prequel title to its popular Mana series of fantasy role-play games, they aimed to harness the tremendous enthusiasm for the Mana franchise and highlight the PlayStation 2 game’s interactive 3-D environment, advanced graphics, and game play features.

Our packaging and advertising capture the lush landscape and the unique weaponry options. A sword, a sling-shot, and a whip? How about magical exploding mushrooms? Of course! We developed a full set of launch materials to communicate the story of Mana’s origin and create excitement for Dawn of Mana among franchise fans and all gamers looking for a fantastic new fantasy adventure.

Alternative Concepts
Alternate cover and booklet paying homage to the origin of the series

Alternate ad concepts