tenfour – Heat Tracker App

Heat Tracker App – Draftfcb

tenfour developed the Heat Tracker iOS app, a side project hatched by our friends at Draftfcb’s Chicago office. This digital wingman of an app provides a unique visualization of Foursquare social check-ins by venue popularity. With a quick glance, users quickly see which nearby places have more activity by the color of their pins on a map—a six tier heat level ranging from “cool,” to “smoking,” and—ultimately—“atomic” when 30 or more people are checked in to the same venue.

Tapping on a venue’s pin icon launches a display featuring contextual Yelp ratings, travel directions, and the ability to check in or share venue information via social networks, SMS, or email. If female-to-male check-in ratios are not sufficient, users of the free app can also see a gallery of avatar images as well as first names of others who have publicly checked in at a particular venue within the previous three hours.

Heat Tracker has proved to be catching fire among location-based service fans internationally. With the integration of the Google Maps search API, Foursquare users can now browse check-in trends around the world by city and are no longer constrained to searching only by venue.

Even with a holiday season kick-off and an aggressive Valentine’s Day launch, tenfour was able to iterate on the UX and development strategy, integrate additional APIs, steward Apple’s publishing protocols, and ultimately deliver the app in the iTunes store 12 days ahead of schedule. This success was directly tied to an amazing partnership with Draftfcb; both teams joined forces to collaborate in a dynamic fashion that was flexible, frank and focused.

iTunes App Store Description:

Heat Tracker allows you to find places near you that have a good crowd before you get there. Want to go where people are going? Look for places that are “Heating Up” or “On Fire.” Don’t want to get mobbed? Look for places that are “Cool” or “Getting Warmer.”

Heat Tracker for iOS is the only app that pinpoints where people are checking in at local venues and assigns a heat rating based on the number of check-ins. Connect with your friends or find new friends in hot places! After you find that perfect coffee shop or nightspot you can share it on top social networks. You can also customize your experience by searching for men-only or women-only, changing your search radius or searching for nightlife only. Location search allows you to see what’s hot in other areas too. So whether you’re new in town and want to know the best places to go, or a local looking to see where to go to next, use Heat Tracker with your iPhone, iPad or iPod Touch to find the hottest places to hang out before you arrive.