Dell’s Employee Purchase Program marketing group turned to us to upgrade their lackluster holiday communications. Often, holiday gift budgets are stretched woefully thin, leaving gift-givers no choice but to rely on relatively inexpensive “old reliable” items that have been done to death. However, with holiday discounts on a new Dell home computer, members now had an outstanding opportunity to upgrade that “expected” gift to something truly exceptional, no matter whether they were shopping for themselves or someone else.

Our creative campaign nudged shoppers in the ribs and pushed sales ever higher. Surely a score for tenfour!

Monthly emails notified plan coordinators about upcoming promotions. Coordinators could then opt to receive the customizable PDFs below, which they would email to employees within their organizations.

Holiday Catalog
Mailing to 1.3 million program members, the holiday catalog puts a tongue-in-cheek twist on the Great Holiday Gift Upgrade.