When marketing clicks.
With two new iQ Academy online high schools opening in Arizona and Kansas, no local market awareness, and under two months to meet student enrollment goals, KC Distance Learning faced an enormous challenge. So they turned to tenfour to develop an integrated marketing campaign that would generate the qualified leads they needed to achieve their enrollment.

First we created the messaging platform, look and feel, and the imagery that would establish iQ Academy as a quality online public high school option with appeal to both parents and students looking for an alternative to the brick-and-mortar high school experience. Then we developed the marketing collateral, direct mail, guerilla marketing strategies, and newspaper and online media planning and creative.

When the new school year started in Arizona and Kansas, iQ Academy had far surpassed its enrollment goals.

Direct Mail

Poster

Newspaper Ad