kiwimeter

Microsite application developed for Air New Zealand to promote the Kiwi spirit and support existing Personality Allowed campaign.

Visitors enter a Twitter account alias and then the web app analyzes their online behavior based on (non-scientific) Kiwi-ness parameters, and are then given a Kiwi Meter score to share and compare with friends.

This fun promotion was conceived collaboratively with the client and then developed, designed and launched in less than a week. Additional extensions of the program are in the works.

Refined Design Comp

Early Design Comp

Initial UI Sketches