We developed a branded modular retail display system for athletic sock maker Swiftwick. Because Swiftwick has such a broad line of performance socks, each system was designed for maximum flexibility in a variety of retail situations. A key goal was to help educate consumers about Swiftwick’s unique features and benefits, making the decision-to-buy process quicker.

The 60” wide slatwall system above features a natural look to define Swiftwick’s space. Two demos explain technological features of sock construction and fiber choices. Modules can be added to expand the display.

The 36” wide freestanding floor display below reconfigures the modules from the slatwall version, folding them together to create a two-sided POP.

Detailed view of main demo area and materials.

Alternate Version

48” wide slatwall wire-based system with two demos. Modules can be added to expand the display.

Detailed view of main demo area and materials.

Initial Sketches