PORTLAND, OR/NEW YORK, NY– On September 13th, 2010 tenfour, a fully integrated marketing agency based in Portland, Oregon was named by DM2 Media / DIGIDAY as the 2010 MOBI AWARDS winner for Best Mobile Location-Based App. The award-winning submission centered on innovative strategy and design for Air New Zealand’s “Spot-On Travel App Series” created by tenfour in partnership with Small Society. Nominations at the 2010 MOBI AWARDS were open to all global advertising, media and marketing agencies and covered a variety of creative categories.

“The tenfour creative studio is honored to be named by its peers as the winner of this prestigious award,” stated Mark Dagg, Partner and SVP of Creative. “To win for developing this cutting-edge campaign is a tribute to tenfour’s continued efforts to create industry-leading experiences for its partners.”

The “Spot-On Travel App Series” was part of the “Make Flying Fun Again” campaign that was created to increase Air New Zealand’s brand presence and ticket sales in North America. tenfour developed a number of creative social media strategy campaigns designed to: increase brand awareness, develop unique consumer engagement experiences that could be shared across their personal social media network, and highlight the airline’s destination offerings as well as its exceptional concierge services.

“A vital component to the overall success of the campaign and ultimately winning this award was the readiness of Air New Zealand to entrust tenfour to extend the campaign beyond traditional media,” explained Rich Connor, Partner and SVP of Accounts. “The ‘Make Flying Fun Again’ campaign took traditional media and wove into it a highly effective social media strategy that ultimately lead to a successful campaign for Air New Zealand.”

“The Make Flying Fun Again” campaign is also a finalist for the 2010 IAB MIXX Awards on September 28, 2010 in New York City. The campaign is competing in the following category: Campaign – Brand Awareness and Positioning. Other finalists in this category are: AMC & Deep Focus, Inc: Mad Men Yourself / HBO & BBDO New York: HBO Imagine Integrated Campaign / Kimberly-Clark & Organic, Inc: U by Kotex.

“We are thrilled to receive three nominations for our work with tenfour,” said Roger Poulton, Vice President, Air New Zealand - The Americas. “At Air New Zealand we strive to deliver creative and innovative campaigns and technologies. Being recognized within the industry reflects that we have achieved our goal of being at the forefront of creative approaches to marketing.”

Earlier this year the campaign won two local Portland, Oregon SoMe Awards: “Best of Show” and “Best ROI” and was a finalist for the 2010 SAMMY Awards, Best Twitter Branding Campaign.

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About tenfour

tenfour is a privately-held marketing agency headquartered in the historic Pearl District in Portland, OR. Its core capabilities include digital and print strategy and design, mobile and web-based marketing and application development, video production, social media, as well as retail display, packaging design and production. With award-winning work for global clients like Air New Zealand, Dell, Microsoft, Nike, Safeway and Sony, tenfour is committed to creating memorable experiences that connect audiences with brands.

For More Information Contact:

Rich Connor – tenfour
503-224-8892
rconnor@tenfouragency.com