PORTLAND, OR. – tenfour, a fully integrated marketing agency that’s become known for its social and mobile work, has been awarded the “Next Big Thing” SoMe Social Media Award, in partnership with Draftfcb, for outstanding work in social media and mobile development. The award is presented by the Portland Social Media Awards sponsored by InnoTech Oregon and XPLANE, a Dachis Group company.

tenfour developed the Heat Tracker iOS app, a side project hatched by partners at Draftfcb’s Chicago office. This digital wingman of an app provides a unique visualization of Foursquare social check-ins by venue popularity. With a quick glance, users quickly see which nearby places have more activity by the color of their pins on a map—a six-tier heat level ranging from “cool,” to “smoking,” and—ultimately—“atomic” when 30 or more people are checked in to the same venue.

“It was truly rewarding to collaborate with Draftfcb and bring this idea to life,” said Mark Dagg, Partner and SVP of Creative. “From the beginning they were great partners and together we created an experience that brings unique value to how we view and interact with social networks and location-based services.”

Heat Tracker has proved to be catching fire among location-based service fans internationally. With the integration of the Google Maps search API, Foursquare users can now browse check-in trends around the world by city and are no longer constrained to searching only by venue.

“The app demonstrates the beginning of what’s possible on mobile devices and suggests what lies ahead for LBS visualization and geo-contextual content,” noted Daniel T. Wood, Director of Digital Strategy. “We’re excited to be developing rich brand experiences in a world that is increasingly mobile in its consumption of, and interaction with, content.”

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About tenfour

tenfour is a privately held marketing agency headquartered in the historic Pearl District in Portland, OR. Its core capabilities include digital and print strategy and design, mobile and web-based marketing and application development, video production, social media, as well as retail display, packaging design and production. With award-winning work for global clients like Air New Zealand, Dell, Hawaiian Airlines, Microsoft, Nike, and Sony, tenfour is committed to creating memorable experiences that connect audiences with brands.

Related Links:

SoMe Award Winners

Heat Tracker Case Study
Heat Tracker App
Agency Spy Article

For More Information Contact:
Rich Connor – tenfour

503 224 8892

rconnor@tenfouragency.com