Really? You don’t have a contact form on your website?

It’s hard to believe but every once in a while I run into a website that does not have a contact form, and it surprises me. And as somebody who designs websites for a living I am in a unique position to directly ask customers why they don’t have a contact form on their website and these are the responses I come across most frequently:

1. The person who developed the site didn’t have the technical ability.
2. It wasn’t in the budget.
3. We didn’t see the benefit, our email address is on the site and users can email us if they want to.
4. We’re afraid of getting overwhelmed with spam.
5. I prefer to talk to customers over the phone and not via email.

Well, I’m here to debunk all of these “excuses” and tell you why you need a website contact form on your site.

1. The person who developed the site didn’t have the technical ability.

Really? Then I just have two questions for you: who and when was you website developed? The only two logical answer to this question that I can come up with are that you website was developed some time in the late 90′s and/or it was developed by somebody who has no business designing a website.

While it might take a little bit of technical ability to add a contact form to a website, this should be a routine simple task for any legitimate website designer, and if your website is built on a CMS such as WordPress, like it should be, adding a contact form takes little to no technical ability using a plugin like Contact Forms 7 or Gravity Forms

2. It wasn’t in the budget

As I stated above, for any website designer this should be a routine, simple task, making it standard in any website design they complete.

3. We didn’t see the benefit, our email address is on the site and users can email us if they want to.

Yes, I agree, if a user really wants to contact your company they will take the time to copy your email address, open up their email application, put in your address, and fire off an email to you, but what about those user that are on the fence? When you make it more difficult for users to contact your company it is less likely that they will. The quicker and easier you make if for them, the more likely they are to contact you.

4. We were afraid of getting overwhelmed with spam.

I’d be more worried about getting underwhelmed with contacts if I were you. I’m sick of spam just like you, but I rather filter out a few spam messages every day than miss out on a potential sale. Like me you probably already get hundreds of spam messages every day, what difference will a few more make if it means more sales.

There are spam prevention mechanisms that you can take advantage of such as using a CAPTCHA on your website or sending your messages through a filter like Aksmit, so if your worried about spam implement one of these solutions with your contact form.

5. I prefer to talk to customers over the phone and not via email.

What if that’s not the way your customer would prefer to interact with you? Don’t dictate and limit how potential customers can contact your business. One of the original goals of your website was probably to increase your sales, so why would your limit the ability of potential customers to contact your business? While you may prefer to talk directly to the customer, the customer may feel more comfortable contacting you via email before talking directly with you, they feel like there is less pressure, and they may not be ready to buy, and therefore ready for your sales pitch.

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