tenfour – reLAX to LONDON Campaign

Air_New_Zealand-reLAX-to-London-Microsite

reLAX to LONDON Campaign – Air New Zealand

Travelers in the Los Angeles area knew that Air New Zealand flew to New Zealand and Australia, but not many were aware of the airline’s direct flights from LAX to London. In the online campaign tenfour developed, we focused on Air New Zealand’s unique onboard concierge staff who provide such stellar service, travelers would “pray for delays.” With the theme of “reLAX to LONDON,” we helped consumers envision how their vacation would begin the moment they stepped aboard the plane. Banner ad viewers clicked through to learn more at a microsite, entered a contest for free tickets, and got a taste of their notable concierge service in the format of an iPhone app that would help them navigate London the Kiwi way.

Download London. Spot-On™ iPhone App

Be a tourist without looking like one. Choose your London travel dates and browse handpicked destinations, activities and events that are happening (only) while you are in town. Bookmark your favorites before arriving in London (or even at 30,000 ft) and start touring as soon as you land. Air New Zealand extended their 90+ in-flight concierge staff from onboard to directly in your pocket. Your personal Air New Zealand Concierge is available to recommend the nearest local pub with the best pints, the Tube schedule or even the newest art opening. Your Air New Zealand Concierge provides personalized recommendations, making your entire trip happen with the swift touch of your finger. Put London in your pocket and forget the tour guides. With Air New Zealand’s Concierge at your fingertips, your London trip will be spot-on.

Key Features and Highlights:

After initial sync, this app works offline without a Wi-Fi or phone signal
Hand-picked activities sorted by genre, source, and proximity
Fuel spontaneous excursions with randomly selected featured activity
Handy Tube map and one-touch London taxi dialing
Eavesdrop on local Twitter chatter
Sync feature downloads the latest activities locally for accessing offline, even in “plane mode”
When on holiday, the app automatically awaits a Wi-Fi connection prior to downloading updates—saving you on costly international data roaming fees
Check airfare rates
Direct access to special Air New Zealand offers and promotions