Planar wanted a new way to promote competition among its resellers. The tenfour team developed a web-based rewards program and the “Plasma Envy” campaign to launch the new site where resellers could go to record sales, track their points, redeem for rewards, and see other resellers’ performance. A big-screen plasma display was the ultimate reward for top point-winners.

The program and the launch campaign effectively positioned Planar as an innovative company that was taking a leadership position in the market.