Over the years we’ve designed and built several retail displays and fixtures for Birkenstock. The goal was always to tell the story of the unique footbed while helping the shoemaker extend their brand into a mainstream market. In the countertop display shown above, we exploded the layers of the footbed into its components, beginning with a footprint routed out of the Baltic birch plywood base.

Below are display concepts for Macy’s shoe departments. All of these could sit on a counter or tabletop, and could also hang on a slatwall.

Early sketches of the Macy’s display.

Below is a wall display that we designed and built for Birkenstock retail outlets. This flexible fixture could be configured in three different ways – using just one side, using only the center section, or the full three-part version shown here.