The 30th anniversary of Star Wars deserved more than run-of-the-mill collectibles. Master Replicas developed a lightsaber that looked, felt, and sounded like the real thing, and they wanted to display it at retail in a way that would communicate this.

The team at tenfour designed, engineered and built a vacuum-formed interactive display that’s worthy of the George Lucas empire. Installed at over 600 Toys “R” Us stores, and fully loaded with electronics, the shelf display had shoppers flocking to the Star Wars aisle. Even competing Hasbro products located in the same aisle saw a big bump in sales.

Filling out the product line were Darth Vader helmets, lightsaber kits, and other accoutrements of life in the galaxy far, far away. Radio Shack requested a corrugate display for 3,500 stores that would hold this variety. We designed and produced a unit that got attention and makes it easy for shoppers to see the products and try out a lightsaber.