Safer installation of WordPress

Installing WordPress

There are 2 ways of installing WordPress.

  • Manual installation
  • Easy 5 minute installation

The installation is done in 2 levels, one at the root directory and other in the subdirectory level. Directory is the place where the link for your pages is stored. When a user requests a webpage, it fetches from this directory.


If you install it in the root directory, Root directory becomes the base for the CMS. Since this is completely an open source, the data here becomes more vulnerable.

Should WordPress be installed in the Root?

In simpler terms, consider your home as an example. Root becomes your main door. Think about a gate and then your home. You are protected from unnecessary dangers and threats.

A small bug can spoil your whole project. Once your base setup is gone, you are sure to lose all of the data.

Configuration files are visible to all and hence possibilities of damage to your system. These files contain information not just about the program, but the server/system you have installed this program on. Hence it is a threat.

If you install it in the Subdirectory level, the configuration files are enclosed within a directory.This becomes a gate, where your Config files are inside a folder. Other web pages come outside the box.

Thus, we suggest you install the program in the subdirectory level and not at the root, to keep your blog, project safe and secure. If you wish to install in the root, go ahead and do, but at your own risk.

Why is it so important to have a mobile-friendly design?

In April 2015, Google incorporated ‘mobile friendliness’ in their algorithm as a factor to rank websites. A marketing study has revealed that 50% of Fortun 100 companies and 29% of top 500 retail companies don’t have sites that are mobile friendly. Here are the reasons why it is so important to have a mobile-friendly design.

Increased use of Smartphones

Smartphones are affordable now. Many people have a Smartphone, and they use it to browse the site or buy products. So, it is important that your company website is mobile friendly so that people can navigate it using their Smartphone.

Use of GPS

GPS is very useful in finding locations, businesses or services in their locality. If your site is not mobile friendly, then you will be losing a lot of customers.

Be in the competition

People now browse while traveling. If they find that a site is not mobile friendly, they will switch to a different site.


A mobile friendly website helps sin SEO. It improves the ranking of your site in renowned search engines like Google.

2D barcodes

These bar codes can get the customers lot of discounts on their purchases. The user can just take the picture of the barcode and send it to the company by email to avail the discounts.

Better user experience

Browsing websites using mobile gives users a better experience. They can visit sites from any remote location and when traveling also.

You should make your website mobile friendly for attracting more customers. Your pages must not take much time to load; else customers will switch to your competitors.

Four ways to optimize your web pages to increase conversions

We help passionate entrepreneurs with their company’s digital marketing strategies. With the competition increasing it is important to optimize your web pages to increase conversions. You can use these tips:

1. Modify your page title tags and meta descriptions

There must be a keyword rich title tag and a meta description on every page. These interpret the page contents to the search engines. The visitors also know what the pages are about. Your title tag and meta description must be unique for every page. Titles must be short, about 70 characters or less. Meta description should be about 120 to 150 characters.

2. Test your headlines

The headlines are the first things that your visitors look at when they land on a page. You have to get their attention quickly through attractive headlines. This should lure the reader to read the rest of the content on the page. The headlines must mention something that is useful to the reader. They must have a sense of urgency. It must contain keywords that are related to the contents of the page.

3. Use calls-to-action

These are found in headlines, buttons, and links to provoke an action from the visitors. You should use calls-to-action if you want the visitor to do something. Examples of calls-to-action include ‘Buy it now!’, ‘Click here’, ‘Watch video’, etc.

4. Include easy-to-submit forms

The form must be easy to fill and must take very less time. Add fields that are necessary. You should have the form at the top of the page so that visitors can see them. You should mention why you are taking email addresses. You can also use calls-to-action button like ‘Submit’ in the form to prompt action.

These techniques are useful in increasing conversion rates. You should update your website with new content regularly so that the visitors find something new to read every time.