Four ways to optimize your web pages to increase conversions

We help passionate entrepreneurs with their company’s digital marketing strategies. With the competition increasing it is important to optimize your web pages to increase conversions. You can use these tips:

1. Modify your page title tags and meta descriptions

There must be a keyword rich title tag and a meta description on every page. These interpret the page contents to the search engines. The visitors also know what the pages are about. Your title tag and meta description must be unique for every page. Titles must be short, about 70 characters or less. Meta description should be about 120 to 150 characters.

2. Test your headlines

The headlines are the first things that your visitors look at when they land on a page. You have to get their attention quickly through attractive headlines. This should lure the reader to read the rest of the content on the page. The headlines must mention something that is useful to the reader. They must have a sense of urgency. It must contain keywords that are related to the contents of the page.

3. Use calls-to-action

These are found in headlines, buttons, and links to provoke an action from the visitors. You should use calls-to-action if you want the visitor to do something. Examples of calls-to-action include ‘Buy it now!’, ‘Click here’, ‘Watch video’, etc.

4. Include easy-to-submit forms

The form must be easy to fill and must take very less time. Add fields that are necessary. You should have the form at the top of the page so that visitors can see them. You should mention why you are taking email addresses. You can also use calls-to-action button like ‘Submit’ in the form to prompt action.

These techniques are useful in increasing conversion rates. You should update your website with new content regularly so that the visitors find something new to read every time.


Posted in Conversions, Web Pages.